SOUTHPORT, Conn. (May 10, 2021) – The entrepreneurs behind the Negg® Egg Products, including the world’s #1 egg peeler, today announced their collection of deviled egg seasonings – Classic, Curry, Smoky Ham and Cajun – won the New Product Award in the Seasoning & Spices category of the Specialty Food Association’s (SFA) 2021 sofi™ Awards. The recognition is a top honor in the $158 billion specialty food industry.

 The deviled egg seasonings were selected from nearly 1,500 entries across 49 product categories. Products are judged in an anonymous sampling for taste – including flavor, appearance, texture and aroma – ingredient quality, and innovation.

“We developed our seasoning mixes as another solution for home cooks looking to serve exquisite deviled eggs every time,” said Bonnie Tyler, founder and CEO of the Negg® Egg Products. “This is a huge honor for our company and we are thrilled to have our commitment to quality and flavor recognized with a sofi™ Award.”  

The deviled egg seasonings guarantee the same blend of spice with each batch of deviled eggs and help make preparation of the popular appetizer a breeze. The seasoning mixes come in packages of four and retail for $12.00. Each packet provides enough flavor for 24 deviled egg halves.

The annual sofi™ Awards competition dates back to 1972 and is open to members of the Specialty Food Association. The awards program recognizes extraordinary specialty food and beverage products and the people who create them.


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